I’m Sam, a product manager at Acoustic living in Santa Monica.
As a product manager at IBM Watson Marketing, I was responsible for the successful launch of a brand new marketing personalization software known as IBM Watson Real-Time Personalization. In April 2020, Centerbridge Partners acquired IBM’s Watson Marketing products and spun them off to create Acoustic. Subsequently my product was rebranded as Acoustic Personalization.

๐ก From Santa Monica, California
๐ Graduated Cornell University with a B.S. in Applied Economics and Management
๐ฎ Thrived on tacos in Austin, Texas for 2 years
๐ Former Product Manager at IBM Cloud and IBM Watson Marketing
I believe in:
Prioritizing on impact
For every feature I decide to focus on, many more sit in the backlog. This is why I take into account the value provided to the customer, to other teams, and to the business when prioritizing our workload.
Focusing on effective communication
It is my responsibility to drive alignment and shared understanding on the importance of our long-term projects. When speaking with designers, engineers, and various stakeholders, I influence without authority, so that we improve functionality, customer satisfaction, and win more deals.
Incremental improvements
A minimum viable product needs to provide value to our users, meet their needs, and get our foot in the door. It has to generate enough client interest and revenue, so that we can continue to deliver useful features and optimizations with every subsequent sprint. Always iterating and getting better.
So, whatโs this blog about?
I bought my domain and started this blog in 2020 after my friend Kevin repeatedly pushed for me to start writing…anything.
I have heard time and again the importance of creative writing, and that the benefits of putting experience into words include driving personal growth and self-reflection.
Iโm growing, and expect this blog to grow with me.